Peacock, NBCUniversal’s streaming platform, is gearing up for the highly anticipated live coverage of the Paris Olympics this summer. With over 5,000 hours of live coverage planned, including all 329 medal events, Peacock aims to provide an unparalleled viewing experience for sports enthusiasts. At the recent One24 tech showcase, executives highlighted two groundbreaking features that will enhance the streaming experience for both consumers and advertisers.
With the 2024 Summer Olympics in Paris fast approaching, NBCUniversal’s streaming service Peacock has announced several new features and enhancements to optimize the viewing experience for Olympic fans. As the exclusive streaming home of the Olympics in the United States, Peacock is aiming to build on the success of its Tokyo Olympics coverage in 2021 by offering subscribers even more comprehensive access to live events, on-demand replays, exclusive interviews, and behind-the-scenes content.
The new features, set to launch in the weeks leading up to the Opening Ceremony on July 26th, are designed to help viewers easily navigate the extensive Olympic programming available on Peacock and personalize their experience based on their favorite sports, athletes and countries. With expectations high for Team USA to deliver another strong medal haul, Peacock is pulling out all the stops to ensure fans don’t miss a minute of the action from Paris. Let’s take a closer look at what Olympic enthusiasts can expect from Peacock’s enhanced streaming offerings this summer.
Live Actions: Personalized Viewing Experience
One of the most exciting additions to Peacock’s Olympic coverage is the Live Actions feature. This innovative tool allows viewers to select specific events during live and primetime coverage, creating a personalized feed tailored to their interests. Whether you’re a fan of gymnastics, swimming, or track and field, Live Actions ensures that you never miss a moment of your favorite sports.
During live coverage, viewers have the flexibility to either continue watching the live feed or switch to the “whip-around” coverage.
Discovery Multiview: Simultaneous Event Tracking
Another game-changing feature introduced by Peacock is Discovery Multiview. With up to 40 simultaneous live events taking place during the Olympics, keeping track of all the action can be overwhelming. Discovery Multiview solves this problem by allowing viewers to monitor up to four competitions within a single frame.
Subscriber Growth and Future Prospects
As the Paris Olympics approach, Peacock’s innovative features and comprehensive coverage are poised to attract even more subscribers. The platform’s commitment to delivering an immersive and personalized viewing experience sets it apart from competitors and positions it for continued success in the streaming market.
With Live Actions and Discovery Multiview, Peacock is revolutionizing the way viewers engage with Olympic programming. These features, combined with the extensive live coverage, ensure that sports fans will have an unforgettable experience during the Paris Olympics this summer.